Web design is the process of creating websites. He includes many different skills and disciplines in the production and maintenance of websites. There are several main different aspects: web graphic design, interface design, UX (user experience design) and SEO optimization. Some designers practice only several aspects of the design, while others practices all of them.
The term web design is usually used to describe the process of designing the user interface (the front end).
It is important to understand the difference between web design and web development. Webdesign refers to both the aesthetic part of the website and its usability, while the Web Developers take a website design and actually make a functioning website from it.
The web designer should be aware of the latest trends and of the latest requirements for the websites.
In the first place the designer must determine the target group and to make sure that he understands the trends of this group: this may be an age group or a group with specific cultural backgrounds etc.
Essential for the design is the type of the website. For instance a website for a construction company and a website for a children’s party center will definitely have differences in design.
Important for him is the aesthetics and the overall visual appeal of the website. In the web design are used the same visual elements as in all other types of design – layout, graphics, colors, fonts.
But a website should not only be visually appealing. It should also be user-friendly. The menus and all other navigation elements should be easy to understand, which allows the customers to use the website without efforts and to find the required information easy.
Very important is to design a website that is compatible with different browsers and operating systems.
In the past years the design has included more and more elements such as interactive flash animations, CSS, php, search engine optimization code, and many more.